Dear Ladies and Gentlemen,
I wish you a Merry Christmas
and all the best in 2026.
Vladimír Kovář
Unicorn Approach
„Unicorn Approach is a fundamental approach to your business and your enterprise. Based on your selection of product and service portfolio, preferred division of labour, preferred technologies and estimated risks, you define the organization structure and describe and set work procedures for the particular business processes of all involved roles (regardless of whether they are co-workers, customers, suppliers, etc.). You emphasize key products and intermediate products, set their information structure and bring the whole mechanism to life. As a result, your business will become a successful business as well as a good system that predictably enough fulfills its purpose.“
„We consider the business (company or organization) successful if it adds value to its customers over the long term through its products and services (P&S), it has satisfied and motivated co-workers, it is socially beneficial and prospers.“
Does this seem like a tutorial? Maybe yes. We've been sticking with it for years. We do not claim that it is the only truth in the world, but it can be applied as seen.