Retail solution: LS Central

TF mainly trades in cigarettes and tobacco products, alcoholic and non-alcoholic beverages, confectionery, textiles, drugstore goods, jewelry, and perfumes. The company’s headquarters is located in Prague. TF operates retail stores along the southwestern, western, and northwestern borders of the Czech Republic with Germany and Austria. It primarily targets German and Austrian end customers, as well as Czech customers. TF also cooperates with its franchise partners, to whom it supplies goods, shares promotional campaigns, and provides the loyalty program. Travel Free also supplies selected goods to several wholesale partners.

A major supplier in terms of the number of delivered items is its co-owner, the German parent company Heinemann (GH). TF also uses other domestic and international suppliers, though they are significantly less important in terms of volume.

For its central warehouse operations, TF uses an external logistics partner — FM Logistic (FM česká, s.r.o.). This company manages the receipt of goods into its logistics center, the necessary physical handling of goods, excise duty management, sorting and allocation of goods, and subsequent dispatch to destination locations.

Internally, to ensure the company’s operation and its management, TF must cover clearly defined economic, warehouse, commercial, marketing, reporting, communication, and other areas. These are managed both within its internal IS and through external applications.