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ITSM Demand Management

Demand Management helps organizations understand, anticipate, and manage service demand to ensure optimal use of resources. Our solutions in Jira and Confluence enable you to plan capacities, track resources and projects in real time, and keep your IT services aligned with business needs.

Understanding and Forecasting Demand

The main goal of Demand Management is to help organizations understand, anticipate, and even influence customer demand for services. Tools like Jira and Confluence support this process. Demand may fluctuate, and IT service management must track and interpret these changes when deciding whether to provide or adjust a service. The task of Demand Management is to identify relevant business activities and connect them with potential customers and markets, serving as a key approach to capacity management during the service design phase.
Illustrative image showing IT service demand analysis, capacity planning, and business requirement management in Jira.

Resource Optimization

Demand Management streamlines and optimizes the use of IT resources, ensuring that the number of technical and human resources included in the budget matches the expected service demand. If forecasts are too low, agreed services may not be delivered at the required level; if too high, resources may be allocated to unused or unpaid services. Demand Management bridges the gap between service design, capacity management, and business relationship management to provide the most accurate forecasts possible.

Although Demand Management activities are not highly visible to customers, an imbalance in service demand impacts nearly every part of the service lifecycle.

Illustrative image focused on IT resource optimization, workflow automation, and efficient service management in Atlassian tools.

How Do We Find Out?

Support staff can report problems directly through the Unicorn solution built on Jira.

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Demand Data Collection

Atlassian tools make it possible to monitor service usage, track workload levels, and identify demand changes in real time.

Illustrative icon focused on demand analysis, reporting, and IT service capacity planning.

Demand Analysis

Data from Jira and Confluence can be analyzed through reports and dashboards that reveal trends, seasonality, and expected demand development.

Illustrative icon representing IT capacity planning, resource management, and service optimization.

Capacity Planning

The platform allows teams to allocate capacity, monitor available resources, and compare them with the projected service workload.

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Linking to Business Activities

Atlassian products enable you to record planned initiatives, campaigns, or changes and connect them with their expected impact on services.

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Service Optimization

With clear filters and visualizations, you can quickly identify inefficiencies and propose measures to ensure stable service performance.

Atlassian Tools for Demand Management

Looking to improve capacity planning, manage IT service demand, and optimize resource utilization?

We help organizations implement demand management processes in Jira and Confluence.
Contact us
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Contacts

+420 221 400 111
info@unicorn.com

Executive Briefing Centre - Classic 7
Jankovcova 1037/49
170 00 Praha 7, Czech Republic

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